Film Poster
Ways I would advertise my film
As a result of analysing a range of different marketing methods, I think it is clear that the method used must relate to the film itself. For example, using a similar approach to The Blair Witch Project would not work with my crime film as although it is realistic, it would not be believable in this circumstance. As my film is fairly conventional, I would stick to more classic methods as they can still be just as successful if done correctly.
Why I chose to do a poster
In reality, I would use cross platform marketing that would include the release of several trailers, along with information being published on social media, interactive social events to get people involved, and the use of posters. However, due to time restrictions, all these methods cannot be done. Therefore, I have decided to produce a poster that could be used in a variety of locations.
How I made it
As I did not have access to software such as Photoshop or Adobe Fireworks, I made my film poster using Microsoft Word. I decided to follow the classic conventions of having the film title displayed in a large bold font, showing the main character as the focus point of the poster, and having the credits in small print along the bottom of the page. My first attempt at making the poster was successful, however, I felt that it was almost too conventional, and would not stand out as much as other films. Therefore, I decided to remake the poster, keeping the conventions, but adding effects to make it more dramatic and exciting.
How effective is it?
My final poster is effective as it portrays crime genre much better than my first attempt did. The black and white theme makes a bold statement, therefore attracting attention, which is key as the purpose of a film poster is to aid marketing and overall to increase the number of people who watch the film to generate the most profit. However, at the cost of making it more aesthetically pleasing, the bottom credits are much harder to read.
As a result of analysing a range of different marketing methods, I think it is clear that the method used must relate to the film itself. For example, using a similar approach to The Blair Witch Project would not work with my crime film as although it is realistic, it would not be believable in this circumstance. As my film is fairly conventional, I would stick to more classic methods as they can still be just as successful if done correctly.
Why I chose to do a poster
In reality, I would use cross platform marketing that would include the release of several trailers, along with information being published on social media, interactive social events to get people involved, and the use of posters. However, due to time restrictions, all these methods cannot be done. Therefore, I have decided to produce a poster that could be used in a variety of locations.
How I made it
As I did not have access to software such as Photoshop or Adobe Fireworks, I made my film poster using Microsoft Word. I decided to follow the classic conventions of having the film title displayed in a large bold font, showing the main character as the focus point of the poster, and having the credits in small print along the bottom of the page. My first attempt at making the poster was successful, however, I felt that it was almost too conventional, and would not stand out as much as other films. Therefore, I decided to remake the poster, keeping the conventions, but adding effects to make it more dramatic and exciting.
How effective is it?
My final poster is effective as it portrays crime genre much better than my first attempt did. The black and white theme makes a bold statement, therefore attracting attention, which is key as the purpose of a film poster is to aid marketing and overall to increase the number of people who watch the film to generate the most profit. However, at the cost of making it more aesthetically pleasing, the bottom credits are much harder to read.
Comments
Post a Comment