Research and Planning- Marking
Excellent understanding and thorough examination of genre and conventions.
Mood boards reinforce excellent appreciation of genre and style.
The levels of analysis were superb on Se7en and it is a shame that Emma missed the introduction of both Mills and Somerset. The blog is a wonderful analysis of opening titles. The analysis of Reasonable doubt is again, incredibly thorough and insightful.
The post on opening titles is excellent although I didn't think Se7en was a good choice for discrete (although this is clearly the same mistake as was made earlier). I felt the understanding of audience expectation was excellent but that maybe there should have been some appreciation of the fact that the types of opening can often be mixed.
The first person to explicitly use information learned from the BFI trip!
Good and informative post on marking previous work and the conclusions drawn proved that this was a worthwhile exercise.
Emma's post on audience and demographics/psychographics showed a good understanding and insight into how this would be used.
BBFC post demonstrated good understanding of the film certificates but perhaps could have looked into specific examples as well as looking at the pros and cons of higher/lower certification. Risk assessment covered well.
The questionnaire contained a justification behind asking eacg question. Some of the questions were quite open- what sub genre...
Superb focus group despite the sound level being quite low. Emma analysed and explained her findings.
Pitch, storyboard, location, costume and influences all incredibly thorough and detailed showing real thought and effort went into planning.
Good understanding of marketing techniques. could we have had some ideas for Guerrilla marketing? I'm being really picky. I thought the film poster evolved into a brilliant product. Really liked the release date!!
Is cautiousness a word? The editing diary and shooting schedule posts demonstrate how the product evolved.
This is absolutley superb Emma. I'm sorry the marking has just disintegrated into a list but I needed to do it like this for time's sake. I'll have to have a chat with Mrs Guthrie about it but I want to give this a 20/20. It is certainly level 4 (see above). You only have a little bit on actors (in your costumes and props and editing diary sections from memory) but you've covered everything else in terms of planning in your shooting schedules. I'm blown away! Well done!
Emma 20/20
Mood boards reinforce excellent appreciation of genre and style.
The levels of analysis were superb on Se7en and it is a shame that Emma missed the introduction of both Mills and Somerset. The blog is a wonderful analysis of opening titles. The analysis of Reasonable doubt is again, incredibly thorough and insightful.
The post on opening titles is excellent although I didn't think Se7en was a good choice for discrete (although this is clearly the same mistake as was made earlier). I felt the understanding of audience expectation was excellent but that maybe there should have been some appreciation of the fact that the types of opening can often be mixed.
The first person to explicitly use information learned from the BFI trip!
Good and informative post on marking previous work and the conclusions drawn proved that this was a worthwhile exercise.
Emma's post on audience and demographics/psychographics showed a good understanding and insight into how this would be used.
BBFC post demonstrated good understanding of the film certificates but perhaps could have looked into specific examples as well as looking at the pros and cons of higher/lower certification. Risk assessment covered well.
The questionnaire contained a justification behind asking eacg question. Some of the questions were quite open- what sub genre...
Superb focus group despite the sound level being quite low. Emma analysed and explained her findings.
Pitch, storyboard, location, costume and influences all incredibly thorough and detailed showing real thought and effort went into planning.
Good understanding of marketing techniques. could we have had some ideas for Guerrilla marketing? I'm being really picky. I thought the film poster evolved into a brilliant product. Really liked the release date!!
Is cautiousness a word? The editing diary and shooting schedule posts demonstrate how the product evolved.
- Planning and research evidence will be complete and detailed
- There is excellent research into similar products and a potential target audience
- There is excellent organisation of actors, locations, costumes or props
- There is excellent work on shotlists, layouts, drafting, scripting or storyboarding
- There is an excellent level of care in the presentation of the research and planning
- Time management is excellent
This is absolutley superb Emma. I'm sorry the marking has just disintegrated into a list but I needed to do it like this for time's sake. I'll have to have a chat with Mrs Guthrie about it but I want to give this a 20/20. It is certainly level 4 (see above). You only have a little bit on actors (in your costumes and props and editing diary sections from memory) but you've covered everything else in terms of planning in your shooting schedules. I'm blown away! Well done!
Emma 20/20
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